Step into a world where vintage meets now. Rise of Retro is more than a collection — it’s a celebration of eras past, reimagined for today’s woman. Expect a playful mix of bold retro prints with modern silhouettes, statement green glitter that catches the light just right, soft brown lace that whispers elegance, and unexpected textures that bring depth to every look.

A collection where elegance meets edge. Delicate lace, soft dots, and deep black vero styles come together in flowing silhouettes and refined details.

Go bold with this striking swirl print in dark green, khaki, and soft butter yellow, following the absolute colour trend of the moment! The flowing lines and rich tones create a playful yet elegant vibe. Perfect for days when you want your outfit to do the talking and make a stunning entrance at your next girl’s dinner. You will definitely be ready to shimmer in this effortlessly chic, look with a touch of retro flair. Let your curves shine in colour and confidence!  

Like most years our European summer asks us to be flexible, wearing a summer dress one day, wearing long sleeves the next. Therefore, we are more than happy to be able to present the first drop of our Pre-Fall ’25 collection already!

At YOEK, we've just wrapped up a few hectic weeks filled with one of our favorite activities: photo and video shoots! It's the perfect moment for our branding team to dive into a new collection and capture it in the best way possible—so we can proudly present it to all of you. Every image you see on our website has an entire process behind it.

In the 40 years that YOEK has been in existence, we have undergone developments in various areas; for instance, we took the step early on to start our own online brand store. In addition, two years ago we seriously began working on the theme of 'sustainability,' a topic we are eager to focus on from our own intrinsic motivation, but also driven by various legislations that fashion labels now have to contend with. 

Now that you are getting a bit familiar with our company, we thought it would be nice to highlight someone you might have emailed or even spoken to!

The second week of our birthday celebration has arrived, which means we are not only launching a new exclusive promotion, but we also want to show you something from behind the scenes again. After our story about the perfect fit and designs, we are taking a step further in our company! We are taking you into the warehouse, where you will find our colorful collections among the boxes, racks, and pallets. In other words; literally and figuratively the heart of our company.

Dreaming of days where the sun meets the sea and style flows as freely as the ocean breeze? Our Coastal Escape collection brings that vision to life with flowing silhouettes, sun-washed hues, and breathable fabrics. 

Sunny days, balmy nights, we are counting down the days until these moments will be dominating our life again!

On February 14, the day of love, we at YOEK will launch a special collab in collaboration with brand ambassador Hannelore Zwitserlood.

The new capsule collection, designed in collaboration with presenter and newsreader Hannelore Zwitserlood is now online! If you are curious how something like this comes together, we share some ins & outs below.

Add some glamour to your holidays with the Festive Nights collection! This line is filled with rich fabrics, flattering shapes and shimmering details. Whether you are going out or having a party at home, Festive Nights will make you shine and make every moment unforgettable.

No wardrobe is complete without a range of perfect basic pieces, from tops to bottoms and slip dresses. It will always be crucial to have some key items to combine with seasonal showstoppers in colourful designs and vivid prints. The YOEK essentials collection is exactly aiming to bring both of these treasures to your closet!