Like most years our European summer asks us to be flexible, wearing a summer dress one day, wearing long sleeves the next. Therefore, we are more than happy to be able to present the first drop of our Pre-Fall ’25 collection already!

At YOEK, we've just wrapped up a few hectic weeks filled with one of our favorite activities: photo and video shoots! It's the perfect moment for our branding team to dive into a new collection and capture it in the best way possible—so we can proudly present it to all of you. Every image you see on our website has an entire process behind it.

In the 40 years that YOEK has been in existence, we have undergone developments in various areas; for instance, we took the step early on to start our own online brand store. In addition, two years ago we seriously began working on the theme of 'sustainability,' a topic we are eager to focus on from our own intrinsic motivation, but also driven by various legislations that fashion labels now have to contend with. 

Now that you are getting a bit familiar with our company, we thought it would be nice to highlight someone you might have emailed or even spoken to!

The second week of our birthday celebration has arrived, which means we are not only launching a new exclusive promotion, but we also want to show you something from behind the scenes again. After our story about the perfect fit and designs, we are taking a step further in our company! We are taking you into the warehouse, where you will find our colorful collections among the boxes, racks, and pallets. In other words; literally and figuratively the heart of our company.