The making of @ YOEK x Hannelore Zwitserlood
The making of @ YOEK x Hannelore Zwitserlood

11.02.2025

The making of @ YOEK x Hannelore Zwitserlood

The new capsule collection, designed in collaboration with presenter and newsreader Hannelore Zwitserlood is now online! If you are curious how something like this comes together, we share some ins & outs below.

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Behind the Scenes

As a big fan of YOEK and years of personal contact with the team, the conversation between Hannelore and YOEK started at the beginning of last year about a possible collaboration for their own collection, according to her "a dream come true". Together with our designers and Hannelore, we then entered an intensive brainstorming process with mood boards, conversations and a true journey of discovery of Hannelore in what she would like to radiate with her own line. This led to two main themes, both currently central to her personal life: 'reinventing yourself' and 'having a love for yourself'. Hence the festive launch of the collection in the week of Valentine's Day. We believe that you should not only show love for someone else, but especially for yourself!
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The basis for the capsule collection YOEK x Hannelore Zwitserlood are butterflies, because it soon became clear that Hannelore is a big fan of these beautiful, fluttering beauties! In addition, for her during this period, they symbolize the changes she is going through: "This coincides in such a special way with my trip in the past period. Those butterflies really represent the phase I am in now: I have come out of my cocoon and now dare to shine and shine much more" The designers have designed a print in which the wings of a butterfly can be recognized, but it has nevertheless become a cool print. Hannelore's love for gold, glamour and especially everything that fits well was also a source of inspiration. A black and white butterfly design adorns a comfortable range of lounge styles, with which you also dare to go to the supermarket. In addition, a pearl of a dress in the same print, with a feminine slit and ruffles, pleated tunics in gold reminiscent of the famous Marilyn Monroe dress and solid black styles in refined tulle and foam details. Every woman recognizes the feeling of lying on the couch in a comfy chill outfit during the day, to wrapping herself in her most beautiful dress in the evening. This collection is ideal for that, to emerge into a beautiful butterfly during the day.
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Time for the photoshoot

At YOEK we always do a photo shoot before a collection comes out and this time it was extra special, because we shot at Hannelore's home! This makes the collection extra-personal, because she was photographed in her own environment and could simply change clothes in her own bedroom. Together with the whole team, from stylist to make-up artist and photographer, we made it a fun day.
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In the spotlight

Recently, Hannelore was already on the red carpet in the absolute showstopper dress of the collection during the RadioRing Awards in Hilversum. Unfortunately I didn't win an award, but I did win my own collection!
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